60.000+
Happy guests
That's a lot of unique culinary experiences
1000+
Chefs at ChefMaison
Discover who's the perfect fit for your event
4.94
Average rating
Our guests are raving about their experience with ChefMaison
The Future of Dining Out Is at Home: How the “At-Home Dining” Market Is Growing – and ChefMaison’s Role in It
The way we eat and enjoy gastronomy is changing rapidly. For years, “dining out” was synonymous with an evening in a restaurant — but today, we see a clear shift: more and more people are bringing the restaurant experience into their homes.
At ChefMaison, we witness this trend up close — and we’re proud to play a pioneering role in it.
The Rise of the “At-Home Dining” Market
The Dutch foodservice market is growing strongly. According to the FoodService Institute Netherlands (FSIN), total spending on food and beverages reached €68.9 billion in 2023 (FSIN, 2024). Within that total, the “at-home dining” category — ranging from meal delivery to fine dining at home — is developing as one of the fastest-growing segments.
Research from ABN AMRO shows that the market for eating and drinking at home could grow by over 67% by 2030 — from around €9.8 billion in 2023 to €16.3 billion in 2030 (ABN AMRO, 2024). That illustrates how consumer behavior is structurally changing.
During the pandemic, people were forced to eat at home. Now, they’re doing it by choice — for convenience, comfort, and experience.
Nearly half of all Dutch consumers say they don’t have the time or energy to cook on a weekly basis (KNS, 2024). But convenience alone isn’t enough: today’s consumer demands quality, care, and a memorable experience.
From Meal Delivery to Experience
The rise of platforms like Thuisbezorgd and Uber Eats has democratized convenience. Yet, we’re now seeing that the traditional delivery segment is leveling off — in fact, meal delivery revenues declined by about 6% in 2022 compared to the year before (Volkskrant, 2023).
What is growing is the appetite for in-home experiences. People don’t just want food delivered; they want to create a true culinary experience — without leaving their homes.
That’s exactly where ChefMaison comes in.
ChefMaison’s Role: Bringing the Restaurant to You
ChefMaison was founded on a simple idea: if you can’t go to the restaurant, let the restaurant come to you.
What started during the lockdowns has grown into a thriving platform connecting more than 250 professional chefs with food lovers across the Netherlands (ChefMaison, 2024).
Our chefs cook live in guests’ homes or on location, serve restaurant-quality dishes, and provide a fully hosted evening.
Whether it’s an intimate dinner for two, a birthday celebration with friends, or a corporate event — ChefMaison turns dining at home into an experience.
So far, we’ve hosted more than 20,000 guests, with an average rating of 4.9 out of 5 stars (ChefMaison, 2024). Those numbers matter, but the best compliment remains when guests say:
“It felt like we were in a restaurant — but in our own living room.”
Why This Market Is Growing Structurally
Every day, we see confirmation of broader consumer trends:
Convenience & time pressure: fewer people cook for themselves daily (KNS, 2024)
Experience over ownership: people prefer to spend on experiences rather than possessions
Quality & personalization: guests want food that fits their taste, diet, and occasion
Sustainability & transparency: mindful, local, and low-waste dining
Digitalization: platforms make it easier than ever to book culinary talent
These trends make “at-home dining” not a temporary phenomenon, but a lasting shift.
Opportunities and Challenges
The opportunities are significant, but expectations are high.
Guests demand restaurant-quality food, flexibility, and personalized service.
For us, that means investing in quality control, digital matching, chef training, and ensuring a consistent guest experience — from booking to cleanup.
At the same time, ChefMaison’s platform model offers scalability: we efficiently connect demand and supply, allowing chefs to share their passion without the fixed costs of running a restaurant.
In doing so, we create a sustainable form of entrepreneurship for chefs — and a unique experience for guests.
Our Vision for the Future
We believe the line between “dining out” and “dining in” will continue to blur.
In the coming years, consumers will increasingly choose hybrid forms of hospitality: private dining experiences, exclusive chef’s tables, interactive cooking sessions, and themed events.
ChefMaison aims to set the standard for quality and hospitality at home.
Our mission is simple: to make the restaurant experience accessible — wherever you are.
Conclusion
The numbers don’t lie: the “at-home dining” market is growing faster than ever.
ChefMaison stands at the heart of this development, offering a concept built on convenience, quality, and experience.
Whether you’re a chef eager to share your passion, or a guest looking to enjoy fine dining in your own home — we bring those two worlds together.
ChefMaison – where fine dining comes home.
