Alexander Gershberg is a chef, cooking teacher and cookbook author. Since 2011 his mission has been to inspire the world to eat more healthily and for healthy food to be more sexy.

His first cookbook Vegan for Friends was published in Dutch in May 2017. His second cookbook Energy, also in Dutch, was published in November 2019 and named best vegan cookbook of the year in the Netherlands. His third book Plantbased was published in Dutch in January 2022 and will be available in English in January 2023.

Alexander was born in Russia, grew up in Israel and he has been based in Amsterdam since 2006. Alexander has developed a unique cooking style inspired by his native cultures together with a healthy approach to cooking and nutrition. His dishes are colourful, original and very varied in his use of different flavours, ingredients and cooking techniques. The result is always intriguing, surprising, “feel good” nourishing and very delicious.

The ingredients Alexander uses are 100% vegan and organic, preferring locally grown vegetables and whole foods rather than processed and commercially refined foods. Alexander believes that by eating in this way, people will be happier, healthier and live more in harmony with other people and their environment.